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United Country Real Estate's Auction Division Earns International Marketing Awards

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United Country Real Estate’s Auction Division Earns International Marketing Awards
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June 24, 2010 (KANSAS CITY, Mo.) – The National Auctioneers Association (NAA) has announced
that United Country Auction Services was named winner of the 2010 NAA Marketing Competition in the business promotion and advertising/public relations categories. The company received awards for a
multi-property auction news release, as well as auction printed materials (multi-color, farm
machinery and equipment).

“This year’s honors for the United Country Marketing Services team demonstrate our commitment to delivering industry-leading auction marketing solutions for our sellers,” said Kevin Oldham, vice president for United Country Marketing Services.

“The public relations component of the Jacksonville commercial multi-property auction marketing campaign was integral in generating excitement about the auction before, during and after the event. In addition, the top-notch design and concise messaging conveyed in our farm machinery and equipment winning entry is indicative of our team’s deep talent pool in overall auction marketing design and execution.”

The NAA’s annual marketing competition allows its members located in the United States, Canada and across the world to highlight their innovative creations from the past year and vie for top awards for their marketing and advertising materials. The 2010 competition was sponsored by USA TODAY and included more than 1,000 entries in more than 100 categories in three divisions: photography, advertising/public relations and auction of the year.

Two United Country affiliates also earned top honors. United Country – The Redfield Group of
Gadsden, Ala., earned awards in the one-color newspaper/magazine advertising and residential real estate catalogs divisions. In addition, United Country – Bonnette Auction Co., LLC, of Alexandria,
La., achieved top honors in the automobiles postcards division.

All winners will be formally recognized during the NAA Marketing Competition Awards Reception, which
will take place on Thursday, July 15, at the 61st International Auctioneers Conference and Show in Greensboro, N.C.

The United Country Auction Services team can be reached at 800-444-5044 or koldham@unitedcountry.com. Information about upcoming auctions and auctioneers located across the nation can be found online at www.ucauctionservices.com.

About United Country

United Country Real Estate is the largest fully integrated franchise network of conventional and
auction real estate professionals in the United States. Based in Kansas City, Mo., the company has
been an innovator in real estate marketing since 1925. United Country supports nearly 650 offices
across the U.S. and in Costa Rica with a unique, comprehensive marketing program that includes one
of the largest portfolios of property marketing web sites (more than 1,100 separate sites), seven proprietary real estate catalogs with a cumulative distribution of 1.5 million readers, an extensive,
current buyer database and national advertising of properties that reaches more than 90 million homes per week. United Country has recently been recognized by Dun and Bradstreet’s AllBusiness.com,
The Land Report, Entrepreneur and The Wall Street Journal as the top U.S. real estate franchise.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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