United Country Real Estate Enters Exclusive
Partnership With The American Outdoorsman

October 16, 2008 (Kansas City, Mo.) - United Country Real Estate®, the nation’s leader in recreational real estate, and The American Outdoorsman®, the longest running television program dedicated to outdoor recreation, have joined in an exclusive partnership that will expose America’s best recreational properties for sale across the nation to millions of outdoor enthusiasts who tune in to The American Outdoorsman television and radio programs.

Through this exclusive specialized marketing partnership, The American Outdoorsman will feature United Country listings during their television and radio shows, which reach nearly 83 million households each week, as well as on The American Outdoorsman web site: www.TheAmericanOutdoorsman.com. United Country Real Estate will serve as a primary sponsor of The American Outdoorsman programs.

“We are very excited as we embark on this partnership,” said Dan Duffy, chief executive officer of United Country Real Estate. “For more than 20 years, The American Outdoorsman has been showcasing the best of the outdoors through their television shows, radio broadcasts and web site content. Our organizations have a mutual enthusiasm for outdoor recreation and their reputation as a leading information source for millions of outdoor enthusiasts across the nation makes them the perfect partner for United Country.”

“The goal of our shows is to provide the most valuable hunting and fishing tips, techniques and tactics to help each viewer and listener become a better American Outdoorsman,” said Jim Mueller, president and host of The American Outdoorsman. “Our new partnership with United Country will allow us to expand our offering to our audiences by showing them some of the best hunting and fishing properties available today through United Country’s listing inventory of more than 30,000 properties.”

United Country properties will begin appearing on The American Outdoorsman shows in the fall of 2008.

About The American Outdoorsman

More than a show…an experience!  Our country is full of hidden natural treasures and every week
for the last 20 years, The American Outdoorsman® has been uncovering them one by one for millions
of viewers who share our enthusiasm and yearning for the great outdoors.  The list of adventures and the number of The American Outdoorsman® viewers grows every week as we delve into areas and species other outdoor shows ignore or pass by. The American Outdoorsman® weekly TV and radio
shows currently reach into over 80 million homes from coast to coast, along with programming
beginning in Russia and Europe in 2009.

About United Country Real Estate

United Country Real Estate® is the only national real estate franchise system specializing in properties in and around the small cities and towns of America. Based in Kansas City, Mo., the company has been an innovator in real estate marketing since 1925. United Country supports more than 700 offices nationwide with a unique, comprehensive marketing program that includes one of the leading web sites in the real estate market (www.unitedcountry.com), proprietary real estate catalogs, an extensive buyer database and national advertising of properties to over 90 million homes a week. United Country has been named as a Top 25 Franchise by the Wall Street Journal and among Entrepreneur Magazine's Franchise 500®. In January 2007, the company introduced United Country Auction Services, becoming the nation's largest integrated network of traditional real estate agents and real estate auctioneers.

NATIONAL HEADQUARTERS
2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com