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United Country Real Estate Earns Top Ranking for Franchisee Satisfaction

Press Room
United Country Real Estate Earns
Top Ranking for Franchisee Satisfaction
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April 20, 2011 – (KANSAS CITY, Mo.) – Franchise Business Review (FBR) has named United Country Real Estate among their 2011 Franchisee Satisfaction Award winners. United Country, the largest integrated network of conventional and auction real estate professionals, earned the No. 15 ranking (Top 5 percent) in FBR’s Top 50 Franchises Report, a comprehensive listing of the nation’s leading franchises, based on a survey of more than 10,000 franchisees representing more than 300 franchise brands.

Franchise Business Review presents the Top Franchise Awards annually to franchisors with the highest overall franchisee satisfaction according to an annual survey, which is submitted to all active franchisees. The survey includes 33 benchmark questions relating to the franchisee’s experience and satisfaction. Franchise Business Review contacts each franchisee individually with an average franchisee participation rate of 70 percent.

“Of all the honors United Country has achieved over the years, the FBR Awards are among the most meaningful, as they illustrate our commitment to our core value of providing the industry-leading
services, training and support for each of our franchise offices,” said Dan Duffy, chief executive officer. “Throughout the recent economic challenges, particularly in the real estate sector, our franchisee satisfaction ratings have remained among the highest of any franchise system, regardless of business category. We are proud of that accomplishment and strive to provide even more value to our affiliates each year.”

As a result of United Country’s commitment to franchisee satisfaction and their unique value proposition, the company’s network growth continues to outpace industry competitors. In the first quarter of 2011, the company added 17 new franchise offices in addition to the 57 franchise locations opened in 2010. United Country currently operates nearly 600 franchise offices throughout 44 states, Costa Rica,
Panama and Mexico.

About United Country

United Country Real Estate is the largest fully integrated network of conventional and auction real estate professionals in the United States. Based in Kansas City, Mo., the company has been an innovator in real estate marketing since 1925. United Country supports nearly 600 offices across the U.S., Costa Rica, Panama and the resort areas of Mexico, with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing web sites (more than 1,400 separate sites), seven proprietary real estate catalogs with a cumulative distribution of 1.5 million readers, an extensive, current buyer database and national advertising of properties that reaches more than 90 million homes per week. United Country has recently been recognized by AllBusiness.com, The Land Report, Entrepreneur and
The Wall Street Journal as one of the top U.S. real estate companies.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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