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United Country Real Estate Announces Partnership with LandBrokerMLS.com

Press Room
United Country Real Estate Announces
Partnership with LandBrokerMLS.com

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March 30, 2010 (Kansas City, Mo.) – United Country Real Estate today announced an exclusive partnership with Land Unlimited, Inc., parent company of LandBrokerMLS.com, a leading public resource for land real estate and professional resource for land brokers.

Through this partnership, United Country’s network of nearly 650 offices and 4,000 real estate and auction professionals nationwide and their clients have access to proprietary Land Unlimited resources, including automatic syndication of their land listings to the highly trafficked Land Unlimited web site www.LandBrokerMLS.com.

“United Country Real Estate has been the top source of land for sale in America since 1925. We were founded on the vision of uniting buyers and sellers of rural real estate and land, a purpose we share with Land Unlimited. Our partnership will not only provide maximum exposure of our clients’ land listings, but
will triple the Land Broker MLS inventory by offering thousands of premier land listings currently available for sale on LandBrokerMLS.com,” said Dan Duffy, chief executive officer of United Country Real Estate.

Research indicates that nearly 85 percent of real estate searches originate online; illustrating the importance of successful online marketing for real estate companies today. United Country’s integrated marketing technologies are designed to maximize the online visibility of the company’s client listings through industry-leading search engine optimization techniques and the syndication of listings to a
number of third-party sites. Syndication to Land Unlimited’s LandBrokerMLS.com will result in expanded online exposure of United Country’s land listings to targeted buyers within the niche land market.   

“United Country’s innovative thinking has allowed them to remain a progressive company throughout
the past 85 years and as they lead the industry into the future. By combining the power of the United Country system with the capabilities of Land Unlimited and our LandBrokerMLS.com web sites, both organizations realize an expanded footprint that will bring more land buyers and sellers together,”
said John Hayter, president of Land Unlimited.

About Land Unlimited, Inc. – Land Broker MLS

Land Broker, Inc. was formed by John Hayter, a ranch real estate professional and 6th generation Texas rancher with the mission to provide necessary marketing and advertising tools for land brokers, both locally and nationally, as well as provide the public a resource for all their land real estate needs through one source. Land Unlimited, Inc., through a national advertising campaign and high-profile internet presence, helps land brokers bring buyers and sellers together quickly.

About United Country

United Country Real Estate is the largest fully integrated franchise network of conventional real estate and auction real estate professionals in the United States. Based in Kansas City, Mo., the company has been an innovator in real estate marketing since 1925. United Country supports nearly 650 offices across the U.S. and in Costa Rica with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing web sites (more than 1,000 separate sites), seven proprietary real estate catalogs with a cumulative distribution of 1.5 million, an extensive, current buyer database and national advertising of properties to more than 90 million potential buyer prospects a week. United Country has been recognized by Dun and Bradstreet’s AllBusiness.com as the top U.S. real estate franchise, the Wall Street Journal as a top 1 percent franchise and Entrepreneur Magazine's Franchise 500® as a top 100 global franchise.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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