October 26, 2009 (KANSAS CITY, Mo.) – United Country was recently recognized for excellence in public relations by the Greater Kansas City Chapter of the Public Relations Society of America. United Country Real Estate received four awards during the annual PRISM Awards Gala Oct. 16.

More than 150 entries were submitted by numerous companies and agencies to the PRISM Awards competition that recognizes outstanding public relations initiatives and special events in 24 categories. Awards are presented at the Silver and PRISM levels.

United Country received PRISM honors in the following categories:

Special Events – 2009 United Country Training & Awards Convention – PRISM Award

News Kit – United Country Media Kit – Silver Award

Magazine (4-color) – Unitedland Magazine – Silver Award

Writing – Land Investment News Release – Silver Award

“We are thrilled to be recognized among the best public relations professionals and firms in the market today. Our winning entries illustrate the work of many talented members of the United Country team,
and we are proud to have these collaborative projects honored by the PRSA,” said Kyla Barcus, public relations manager for United Country Real Estate.

“The United Country public relations team is living one of our core values of striving for excellence in everything we endeavor. It is an honor to have the team recognized for excellence within their field. United Country’s public relations department works in direct support of our franchise offices to build brand-name awareness, secure listings and promote properties and the agents and brokers representing them. For example, the topic for the award-winning “Land Investment News Release” was initiated by United Country - Bobo Realty in Tyler, Texas, by owner/broker, Carroll Bobo. The public relations team put that suggestion to use and developed the news release that was leveraged both nationally and
locally to encourage buyers to get back into the market. We will continue to utilize these types of PR efforts to help our offices and agents grow their businesses,” said Dan Duffy, chief executive officer
of United Country Real Estate.

About United Country

United Country Real Estate is the largest fully integrated franchise network of conventional real estate and auction real estate professionals in the United States. Based in Kansas City, Mo., the company has been an innovator in real estate marketing since 1925. United Country supports nearly 650 offices across the U.S. and in Costa Rica with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing web sites (more than 1,000 separate sites), seven proprietary real estate catalogs with a cumulative distribution of 1.5 million, an extensive buyer database and national advertising of properties to more than 90 million potential buyer prospects a week. United Country has been recognized by Dun and Bradstreet’s AllBusiness.com as the top U.S. real estate franchise, the Wall Street Journal as a top 1 percent franchise and Entrepreneur Magazine's Franchise 500^® as a top 100 global franchise.

NATIONAL HEADQUARTERS
2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com