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Non-Urban Real Estate Experiencing Increased Sales In 2007

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Non-Urban Real Estate
Experiencing Increased Sales In 2007
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Kansas City, MO- October 22, 2007- One bright spot in today’s real estate industry continues to be
non-urban markets, according to statistics released by United Country Real Estate this week. The company, which specializes in properties in small cities and towns across the United States, has shown strong growth in many areas of the country in the first nine months of 2007.

The company has experienced sales volume increases in over half of their regional markets, including the Oklahoma, Wisconsin/Illinois and Wyoming/South Dakota/Eastern Montana regions where sales volumes have increased more than 50 percent year-to-date.

In making the announcement, Richard Thompson, Executive Vice President of Sales, said, “These
statistics directly reflect the strength of United Country’s distinct marketing systems which were designed to serve the specialized needs of non-urban markets. This also validates our decision to increase marketing efforts as the market softened and we are very excited to see our affiliated offices
performing so well in a challenging market.”

While the market has softened in many areas, United Country’s numbers have remained strong in
the first nine months of 2007, with company sales volume equal to that recorded through the third quarter of 2006, which was United Country’s highest grossing year in over 80 years. 

According to Dan Duffy, CEO, one explanation for the stability of the rural real estate market compared to its urban counterpart, is a buyer segment that the company classifies as Idyllic Lifestyle Seekers. This group, which accounted for over 34 percent of United’s buyer base in 2006, includes urban-to-rural relocators, recreational property buyers, second-home buyers and lifestyle-enabling business buyers. Unlike the majority of buyers in more urban areas of the country, Idyllic Lifestyle Seekers are generally less restricted by mortgage lender terms due to their ability to make substantial down payments or
to pay cash for properties. 

“As we enter the 4th quarter, I feel confident that our 2007 sales volume will match or possibly surpass that of our record-setting 2006,” Duffy predicts. 

United Country Real Estate is the only national real estate and auction franchise system specializing
in residential, farm and ranch, commercial, retirement, second home and recreational properties in small cities and towns across America. The company currently publishes nine niche real estate magazines
and executes a marketing program that attracts more than 925,000 visitors a month to: www.unitedcountry.com, the leading real estate web site in its market. United Country reaches more
than 90 million homes each week through its national advertising of franchisee-listed properties in
various local, regional and national print media outlets. With a heritage that dates back to 1925 and headquartered in Kansas City, Mo., the company supports more than 675 franchisees in 44
states and markets a national database of properties at www.unitedcountry.com.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
All materials contained as part of United Country's website cannot be broadcast, duplicated,
edited, manipulated or published without permission.

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