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Non-Urban
Real Estate
Experiencing Increased Sales In
2007
Kansas City, MO- October 22,
2007- One bright spot in today’s
real estate industry continues
to be
non-urban markets,
according to statistics released
by United Country Real Estate
this week. The company, which
specializes in properties in
small cities and towns across
the United States, has shown
strong growth in many areas of
the country in the first nine
months of 2007.
The company has experienced
sales volume increases in over
half of their regional markets,
including the Oklahoma,
Wisconsin/Illinois and
Wyoming/South Dakota/Eastern
Montana regions where sales
volumes have increased more than
50 percent year-to-date.
In making the announcement,
Richard Thompson, Executive Vice
President of Sales, said, “These
statistics directly reflect the
strength of United Country’s
distinct marketing systems which
were designed to serve the
specialized needs of non-urban
markets. This also validates our
decision to increase marketing
efforts as the market softened
and we are very excited to see
our affiliated offices
performing so well in a
challenging market.”
While the market has softened in
many areas, United Country’s
numbers have remained strong in
the first nine months of 2007,
with company sales volume equal
to that recorded through the
third quarter of 2006, which was
United Country’s highest
grossing year in over 80 years.
According to Dan Duffy, CEO, one
explanation for the stability of
the rural real estate market
compared to its urban
counterpart, is a buyer segment
that the company classifies as
Idyllic Lifestyle Seekers. This
group, which accounted for over
34 percent of United’s buyer
base in 2006, includes
urban-to-rural relocators,
recreational property buyers,
second-home buyers and
lifestyle-enabling business
buyers. Unlike the majority of
buyers in more urban areas of
the country, Idyllic Lifestyle
Seekers are generally less
restricted by mortgage lender
terms due to their ability to
make substantial down payments
or
to pay cash for properties.
“As we enter the 4th
quarter, I feel confident that
our 2007 sales volume will match
or possibly surpass that of our
record-setting 2006,” Duffy
predicts.
United Country Real Estate is
the only national real estate
and auction franchise system
specializing
in residential,
farm and ranch, commercial,
retirement, second home and
recreational properties in small
cities and towns across America.
The company currently publishes
nine niche real estate magazines
and executes a marketing program
that attracts more than 925,000
visitors a month to: www.unitedcountry.com, the
leading real estate web site in
its market. United Country
reaches more
than 90 million
homes each week through its
national advertising of
franchisee-listed properties in
various local, regional and
national print media outlets.
With a heritage that dates back
to 1925 and headquartered in
Kansas City, Mo., the company
supports more than 675
franchisees in 44
states and
markets a national database of
properties at
www.unitedcountry.com.
NATIONAL HEADQUARTERS
2820 NW Barry Road, Kansas City,
MO 64154
816-420-6200
www.unitedcountry.com |
