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United
Country Real Estate Announces
Online
Listing Strategy Powered
by Trulia.com and Google ™
KANSAS CITY, MO- September 10,
2007- United Country Real
Estate, the only national real
estate franchise system
specializing in real estate
throughout the small cities and
towns of rural America,
announced today that the company
has entered into a strategic
marketing and listing strategy
agreement with Trulia.com,
America’s leading real estate
vertical search engine.
Additionally, United Country is
partnering with Google™ to
provide its listing content via
Google Base to google.com, the
world’s largest comprehensive
search engine. Through these
partnerships, United Country’s
inventory
of nearly 25,000
listings will be automatically
uploaded to google.com, via
Google Base, and
trulia.com,
maximizing the online visibility
of United Country listings
nationwide.
“Partnering with
Trulia
and
Google
to expose our clients’
properties to the largest
possible buyer base is part of a
larger strategic initiative to
empower our local United Country
Real Estate offices with the
most comprehensive and advanced
set of technology and marketing
solutions available in the
market today,” said Dan Duffy,
Chief Executive Officer of
United Country Real Estate. “We
are thrilled to offer this
additional value added service
to our 660 plus national
affiliate franchisee partners.”
This agreement will allow United
Country Real Estate
professionals to provide sellers
with even greater marketing
exposure for their listings.
United Country.com, and the
individual Web sites of each
United Country franchise office,
will find increased web traffic
as a result of this new venture
in comprehensive listing
distribution. Buyers will now
have the ability to search for
property on trulia.com or
google.com and find direct links
to United Country brokerage Web
sites for additional listing
details, agent contacts and area
information.
“With all of the aggregators and
listing Web sites that are
attempting to serve the market,
it is important that United
Country chooses partners
carefully in sharing its listing
data. Google and Trulia were
chosen for compelling reasons
that allow us to maximize our
listing footprint without
sacrificing the integrity of our
system or our franchise
affiliate partner data,” said
David Dickey, Chief Technology
Officer, United Country Real
Estate.
The
addition of United Country’s
listing inventory to Trulia will
provide reciprocal benefits to
trulia.com
and its visitors.
“United Country represents a
unique footprint of listings
catering to the idyllic
lifestyle seeker, baby boomers
looking for second home,
retirement, recreational or
other properties in the
country. This really rounds out
our content and further enables
Trulia to provide rich listing
content to its growing user
base,” said Sami Inkenin, Chief
Operating Officer/Founder,
Trulia.
For
more than 80 years, United
Country has remained committed
to uniting buyers and sellers of
country and small town real
estate. With the introduction of
partnerships with Trulia.com and
Google™, the company has
heightened its position to
better serve this objective.
United Country is the only
national real estate franchise
system specializing in
residential, farm and ranch,
commercial, retirement, second
home and recreational properties
in small cities and towns across
America. It currently operates
the leading real estate Web site
in its market, publishes nine
niche real estate magazines and
executes a marketing program
that attracts more than 925,000
visitors a month to its
www.unitedcountry.com Web site
and hundreds of thousands more
to its 670 hosted affiliated web
sites. The company reaches more
than 90 million homes a week
through its national advertising
of franchisee-listed properties
in various local, regional and
national print media outlets.
With a heritage that dates back
to 1925 and headquartered in
Kansas City, Mo., the company
supports more than 650
franchisees in 44 states and
markets a national database of
tens of thousands of properties
at
www.unitedcountry.com.
NATIONAL HEADQUARTERS
2820 NW Barry Road, Kansas City,
MO 64154
816-420-6200
www.unitedcountry.com |
