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 United Country Real Estate’s Auction Division Earns International Marketing Awards

    
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United Country Real Estate’s Auction Division Earns International Marketing Awards
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May 2008 (KANSAS CITY, Mo.) – The National Auctioneers Association (NAA) announced today that United Country Auction Services was named winner of the 2008 NAA Marketing Competition in the
Auction Printed Materials, Multi-Color, Business Liquidations category.

“The brochure we entered into the competition was part of a comprehensive marketing campaign for a catfish plant in Brooksville, Mississippi,” said Kevin Oldham, director of marketing for United Country Auction Services. “The business had closed, taking hundreds of jobs and the local economy with it, so selling the property was crucial to the community. Our marketing materials – including the brochure – brought the right buyers to our auction last summer and resulted in a sale to Koch Foods, one of the nation’s largest integrated poultry companies, who plans to reopen the plant and revive the Brooksville economy.”

The NAA’s annual marketing competition allows its almost 6,000 members located in the United States, Canada and across the world to highlight their innovative creations from the past year and vie for top awards for their marketing and advertising materials. The 2008 competition was sponsored by USA TODAY, and according to Chris Longly, public affairs manager for NAA, judges reviewed more than
1,300 entries – the most entries ever submitted in the history of the competition.

Mike Jones, CAI, GPPA, president of United Country Auction Services, attributes much of this brochure’s
success to the United Country graphics team.

“Michele Frisby [director of production and graphics] and Angela Searcy [graphics supervisor] do fantastic
work for our company and for our affiliates. This brochure is just one more example of their creativity and
talent. And the brochure – as well as the entire marketing campaign for this auction – is further evidence of United Country Auction Services’ ability to promote property in a unique and effective fashion.”

Two United Country affiliates also earned top honors. United Country – The Redfield Group of Gadsden, Ala., achieved Best Member Web Site Home Page, and United Country – Musser Brothers Auctions &
Real Estate of Kennewick, Wash., earned an award for Best Online Catalog in the Farm Machinery and Equipment category. All winners will be formally recognized during the NAA Marketing Competition Awards Reception which will take place on Thursday, July 10, at the 59th International Auctioneers Conference and Show in Nashville.

The United Country Auction Services team can be reached by phone at 800-444-5044 or by e-mail at koldham@unitedcountry.com. Information about upcoming auctions and auctioneers located across the
nation can be found online at www.ucauctionservices.com.

United Country Real Estate is the only national real estate franchise system specializing in properties in and around the small cities and towns of America. Based in Kansas City, Mo., the company has been an innovator in rural real estate marketing since 1925. United Country supports more than 700 offices nationwide with a unique,  comprehensive marketing program that includes the leading web site in the rural real estate market (www.unitedcountry.com), proprietary real estate catalogs, an extensive buyer database and national advertising of properties to over 90 million homes a week. United Country has been named as a Top 25 Franchise by the Wall Street Journal and among Entrepreneur Magazine's Franchise 500®. In January 2007, the company introduced United Country Auction Services, becoming the nation's largest integrated network of traditional real estate agents and real estate auctioneers.

NATIONAL HEADQUARTERS
2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com


Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
 
  
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