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United Country Real Estate Launches the First Lifestyle and Rural Real Estate Search Application for iPhone

Press Room
United Country Real Estate Launches
the First Lifestyle and Rural Real Estate
Search Application for iPhone
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New App Allows Users to Search for Wide Variety of
Non-Urban Properties and Auction Listings

October 12, 2010 (Kansas City, Mo.) – For the majority of buyers today, the search for real estate
begins online, and with the growing number of highly mobile consumers, the ability to find the perfect property on the go, with both ease and speed is essential. With that in mind, United Country Real Estate, the nation’s leading resource for non-urban, recreational and lifestyle properties, has announced the launch of their free iPhone application, which allows users to instantly browse United Country’s MLS of more than 30,000 property listings throughout all 50 states and Costa Rica through its user-friendly search functionality.

The United Country iPhone app allows on-the-go customers to find their ideal property using advanced search capabilities similar to those of the award-winning UnitedCountry.com website. This powerful new lifestyle and rural real estate tool provides buyers the ability to view detailed property information, photo slideshows and agent contacts, and to save searches using the My Favorites tab.  

Buyers can instantly browse United Country’s nationwide property listings as well as search the
company’s large portfolio of nationwide auction listings using a variety of search options including
location, price range and property details. Additionally, United Country has merged the functionality
of its specialty property searches from United Country.com to the new iPhone application. Through this technology, users are able to conduct niche property searches for categories including golf properties, farms and ranches, bed and breakfast properties, equine, recreational land, lakefront and many other lifestyle properties.

“Our new mobile strategy is an extension of the advanced marketing services and tools offered to
our customers through the family of United Country websites, which receive more than 3 million unique visitors each month. We are excited to provide buyers the opportunity to find their ideal property with even more convenience using the United Country iPhone app,” said David Dickey, chief technology
officer with United Country Real Estate.

The United Country iPhone app is available as a free download from Apple’s App Store (www.itunes.com/appstore). Search for “United Country Real Estate” in the App Store search field.
The application is also compatible with iPod Touch and iPad.

About United Country

United Country Real Estate is the largest fully integrated network of conventional and auction real
estate professionals in the United States. Based in Kansas City, Mo., the company has been an innovator in real estate marketing since 1925. United Country supports nearly 600 offices across the U.S. and in Costa Rica with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing web sites (more than 1,100 separate sites), seven proprietary real estate catalogs with a cumulative distribution of 1.5 million readers, an extensive, current buyer database and national advertising of properties that reaches more than 90 million homes per week. United Country has recently been recognized by Dun and Bradstreet’s AllBusiness.com, The Land Report, Entrepreneur and The
Wall Street Journal as one of the top U.S. real estate franchises.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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