United Country Real Estate - Our History
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Our History
Since 1925, small cities and towns and the surrounding properties across America have relied on United Country Real Estate for all of their lifestyle and country real estate needs.  It started as a vision to provide urban and suburban buyers a “roadmap to the country” and country sellers “broader exposure for their listings”  by Roscoe L. Chamberlain. 

Chamberlin recognized that more remote country properties required more than just a for sale sign in the yard and out of area urban buyers had difficulty finding lifestyle real estate, so in 1928, the company produced the first national real estate catalog, which is housed in the Smithsonian Institution, recognized as a real estate marketing innovation for the time. The catalog enabled urban buyers to review country properties all over America in the comfort of their home.  This innovation stays alive and well as United continues to publish the only national real estate catalog featuring lifestyle real estate. 

Over the decades marketing innovation remained the core driving force for United Country Real Estate.  The first real estate company to advertise local listing in national newspapers in the 40’s, then national magazines in the 50s, direct mail in the 70s, database marketing in the 80’s, first national real estate website in the 90’s, extensive internet expansion and e-marketing in the 2,000s, United Country continues their history of real estate marketing innovation.
Today, extensive national marketing of listings is accomplished by one-of-a-kind marketing tools ranging from thousands of leading websites, unique niche marketing programs, advanced e-marketing programs, sophisticated social media advertising, direct mail, national magazine and newspaper advertising, custom marketing for listings provided by an in-house advertising agency, our famous exclusive national real estate catalogs, the only national buyer database of more than 650,000 buyers and more.

United Country agents and auctioneers continue to provide expertise in marketing lifestyle real estate including small city and towns, country homes, vacation properties, weekend escapes, lake property, coastal property, ranches, farms, horse properties, recreational land, hunting property, timberland, commercial properties and other properties located in the country.

Recognized as the largest seller of land and over 35 niche lifestyle property types in the US, United Country is the leader in small city and country real estate.  Much has changed in United County’s 90 year history, and new innovations in marketing will continue to be added to the United Country program in the future,  but the core vision remains the same, “broader exposure for your listing”.  As the nation’s largest network of traditional real estate and auction professionals, United continues to connect people to their dream properties coast-to-coast.


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United Country Real Estate - Our History
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