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United Country Real Estate Announces
Online Listing Strategy Powered by
Trulia.com and Google
™
KANSAS
CITY, MO- September 10, 2007- United
Country Real Estate, the only national
real estate franchise system
specializing in real estate throughout
the small cities and towns of rural
America, announced today that the
company has entered into a strategic
marketing and listing strategy agreement
with Trulia.com, America’s leading real
estate vertical search engine.
Additionally, United Country is
partnering with Google™ to provide its
listing content via Google Base to
google.com, the world’s largest
comprehensive search engine. Through
these partnerships, United Country’s
inventory of nearly 25,000 listings will
be automatically uploaded to google.com,
via Google Base, and trulia.com,
maximizing the online visibility of
United Country listings nationwide.
“Partnering
with
Trulia
and
Google
to expose our clients’ properties to the
largest possible buyer base is part of a
larger strategic initiative to empower
our local United Country Real Estate
offices with the most comprehensive and
advanced set of technology and marketing
solutions available in the market
today,” said Dan Duffy, Chief Executive
Officer of United Country Real Estate.
“We are thrilled to offer this
additional value added service to our
660 plus national affiliate franchisee
partners.”
This
agreement will allow United Country Real
Estate professionals to provide sellers
with even greater marketing exposure for
their listings. United Country.com, and
the individual Web sites of each United
Country franchise office, will find
increased web traffic as a result of
this new venture
in comprehensive listing distribution.
Buyers will now have the ability to
search for property on trulia.com or
google.com and find direct links to
United Country brokerage Web sites for
additional listing details, agent
contacts and area information.
“With all
of the aggregators and listing Web sites
that are attempting to serve the market,
it is important that United Country
chooses partners carefully in sharing
its listing data. Google and Trulia
were chosen for compelling reasons that
allow us to maximize our listing
footprint without sacrificing the
integrity of our system or our franchise
affiliate partner data,” said David
Dickey,
Chief Technology Officer, United Country
Real Estate.
The
addition of United Country’s listing
inventory to Trulia will provide
reciprocal benefits to trulia.com and
its visitors.
“United
Country represents a unique footprint of
listings catering to the idyllic
lifestyle seeker,
baby boomers looking for second home,
retirement, recreational or other
properties in the country. This really
rounds out our content and further
enables Trulia to provide rich listing
content to its growing user base,” said
Sami Inkenin, Chief Operating
Officer/Founder, Trulia.
For more
than 80 years, United Country has
remained committed to uniting buyers and
sellers of country and small town real
estate. With the introduction of
partnerships with Trulia.com and
Google™, the company has heightened its
position to better serve this objective.
United
Country is the only national real estate
franchise system specializing in
residential, farm
and ranch, commercial, retirement,
second home and recreational properties
in small cities and towns across
America. It currently operates the
leading real estate Web site in its
market, publishes nine niche real estate
magazines and executes a marketing
program that attracts more than 925,000
visitors a month to its
www.unitedcountry.com Web site and
hundreds of thousands more to its 670
hosted affiliated web sites. The company
reaches more than 90 million homes a
week through its national advertising of
franchisee-listed properties in various
local, regional and national print media
outlets. With a heritage that dates back
to 1925 and headquartered in Kansas
City, Mo., the company supports more
than 650 franchisees in 44 states and
markets a national database
of tens of thousands of properties at
www.unitedcountry.com.
NATIONAL
HEADQUARTERS
2820 NW Barry Road, Kansas City, MO
64154
816-420-6200 www.unitedcountry.com |
