United Country Real Estate - Press Room

United Country Press Room

Read all about United Country's tremendous growth -- and how we continue to serve
the special real estate needs of customers and clients across rural America
.

    

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NEWS RELEASE                   
For more information contact:
Kyla Barcus (800) 444-5044
kbarcus@unitedcountry.com


United Country Named to Wall Street Journal’s
List of Top Franchisors in America


August 1, 2006- KANSAS CITY, MO- The Wall Street Journal published the results of a study
of more than 2,500 U.S. based franchise systems across all market segments and named United Country Real Estate to its coveted list of 2006 “Top 25 High Performers.”

Beginning with a list of more than 2,500 franchise brands in the United States including such
well known brands as Pizza Hut, Keller Williams and Subway, the WSJ, compiled its Top 25 Franchise High Performers list based on a specified set of criteria.

The final list included the best performing franchise organizations that were found to be well established in their specified industries, deliver consistent superior growth in the number of franchisees, have strong financial stability and experience the lowest franchisee turnover rates,
an indicator of the satisfaction of franchisees with their franchisor. These criteria and the complete Franchise High Performers list are detailed in the article The 25 Franchises That Made the Cut
for Our List, by Lauren Baier Kim.

“While it is nice to be recognized by the Wall Street Journal for excellence, we are most proud
of the fact that our franchisees are thrilled with how we support them. Our “turnover rate” is four times less than the average turnover rate of franchise systems overall. This is an important measure of how satisfied our franchisees are with the value of the United Country program and
that it is working to help them meet their business and personal objectives” said Dan Duffy,
Chief Executive Officer, United Country Real Estate.

Lou Francis, President, United Country Real Estate, added, “Our strong family-centric culture
and absolute commitment to helping our franchisees grow to realize their business goals are
clearly paying off. We are deeply invested in serving our franchise partners and it shows in our performance and even more importantly in the performance of our franchisee partners who
are outperforming the market in a dramatic fashion.”

United Country is the only national real estate franchise system specializing in residential,
farm and ranch, commercial, retirement and second home and recreational properties in non-
urban towns and cities across America. It currently operates the leading real estate web site in its market and a marketing program that attracts approximately 800,000 visitors a month and reaches over 90 million homes a week through its national advertising of franchisee listed properties in various local, regional and national print media outlets. With a heritage that dates back to 1925
and extensive franchisee member services based out of Kansas City, Missouri, the company supports more than 570 franchisees in 38 states and markets a national database of properties
at www.unitedcountry.com.

NATIONAL HEADQUARTERS
2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

   
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