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America’s First-Ever National Real Estate Catalog Goes Digital

Press Room

America’s First-Ever National
Real Estate Catalog Goes Digital

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United Country Real Estate to Publish Electronic
Version of its Historic Publication

September 22, 2014 (KANSAS CITY, Mo.) – United Country Real Estate – the nation’s leading lifestyle real estate firm – announced the launch of a digital version of its historic real estate catalog, which in 1928 was the first of its kind. The digital edition of the United Country Catalog will be available later this year as a companion to the printed version.

“This is an exciting move for the company,” said Dan Duffy, chief executive officer of United Country Real Estate. “Now our clients will be able to access the #1 lifestyle property publication wherever they go. The print version will still be available but for the first time our brokers will be able to feature specific properties with new placement opportunities available only to United Country brokers and agents.”

“The publication that Roscoe Chamberlain, our founder, first published in 1928 is still as powerful a marketing tool today as it has been for the past 86 years,” said Duffy. “This digital version just continues the United Country tradition of always looking for innovative ways to improve our marketing program to reach out to potential buyers of lifestyle real estate.”

In 1925, Chamberlain set out to change the real estate industry with the founding of United Farm Agency in Kansas City, Mo., with the goal of providing people in urban and suburban areas a “roadmap to the country.” His mission of providing a more effective way to market country and small-town properties remained the foundation of the company – today known as United Country Real Estate – throughout its 90-year history.

United Farm Agency began looking for ways to connect people long before the Internet and commercial airlines. How could a person living in suburban California with a dream of moving to the country or owning an investment property learn about the perfect property for sale in rural Idaho or Texas in the early 1920s? It was this dilemma that led the company to launch the nation’s first-ever real estate catalog in 1928, featuring properties for sale across the nation. That original 1928 edition of the United Farm Agency catalog is currently housed in the Smithsonian Institution.

For more information about United Country Real Estate, visit www.UnitedCountry.com. To inquire about a career in lifestyle real estate transaction, visit www.JoinUnitedCountry.com.

About United Country

United Country Real Estate – a division of the United Real Estate Group – is the leading, fully integrated network of conventional and auction real estate professionals. The company has been an innovator in lifestyle and country real estate marketing since 1925. United Country supports nearly 600 offices and 5,000 real estate professionals across four continents, with a unique, comprehensive marketing program that includes the highest ranked and largest portfolios of specialty property marketing websites, the largest real estate marketing services company, an extensive buyer database of more than 500,000 opt-in buyers and exclusive global advertising of properties.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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