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United Country Real Estate Earns Multiple National Auction Marketing Honors

    
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United Country Real Estate Earns
Multiple National Auction Marketing Honors

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May 17, 2013(KANSAS CITY, Mo.) – The National Auctioneers Association (NAA) has announced that United Country Real Estate’s global auction marketing team, United Marketing Services, has received awards in numerous categories in the 2013 National Auctioneers Association Marketing Competition. Through this annual contest, which is presented in partnership with USA TODAY, the nation’s most successful auction marketing groups compete for coveted awards highlighting the most innovative and effective auction marketing campaigns. This year marks the fifth consecutive year that United Country has been recognized as award winners in the competition.

“The auction marketing industry continues to grow each year,” said Kevin Oldham, vice president of United Marketing Services. “This increased growth creates opportunity for marketing professionals to push the envelope of creativity and service delivery to sellers. This year’s competition was robust and abundant. We are humbled to be recognized by the NAA and USA Today for these awards.”

This year’s competition received more than 800 entries. A panel of marketing and advertising professionals with backgrounds in branding, promotion, public relations and graphic design judged the entries. Criteria included creativity, effectiveness, clarity and visual appeal.

Winners will be formally recognized during the NAA/USA TODAY Marketing Competition Awards Reception in Indianapolis at the 64th International Auctioneers Conference and Show in July, where they will receive an award and their entries are displayed at the conference.

United Country awards include:

Photography
Benefit Auction (Second Place)
Real Estate Auction (First Place)

Postcards
Automobiles & Trucks (Second Place)
Business Liquidation (First Place)
Farmland Ranch Real Estate (First Place)
Recreational Real Estate (First and Second Place)

Brochures & Catalogs
Business Liquidation (Second Place)
Recreational Real Estate (First Place)
Development Land Real Estate (First Place)
Multi-Property Real Estate Auction (First Place)

Newspaper/Magazine Print Advertisements
Small/Medium Size: One/Two Color (Second Place)

Public Relations & Marketing
News Release (First Place)

Digital & Social Media
Company Website (Second Place)
Online Advertising Campaign (First Place)
Video: Auction Promotional (First Place)

Cary Aasness of United Country – Aasness Auctioneers of Dalton, Minn., was the second place winner of the Brochures & Catalogs division in the Farm: Machinery & Equipment Category.

The United Marketing Services team can be contacted at 800-444-5044 or koldham@unitedcountry.com. Information about upcoming auctions and auctioneers located across the nation can be found online at www.UCAuctionServices.com.

About United Country

United Country Real Estate is the largest fully integrated network of conventional and auction real estate professionals in the United States and Central America. The company has been an innovator in real estate marketing since 1925. United Country supports nearly 550 offices across the U.S., Costa Rica, Panama and resort areas of Mexico, with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing websites (more than 3,000 separate sites and traffic of approximately 3 million visitors per month), multiple United Country real estate catalogs with national distribution , an extensive buyer database and national advertising of local properties that reaches more than 90 million homes per week. United Country has recently been recognized by Franchise Business Review, AllBusiness.com, The Land Report, Entrepreneur and The Wall Street Journal as one of the top U.S. real estate companies.

NATIONAL HEADQUARTERS
2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com


Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
 
  
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