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Innovative Web Strategies Drive United Country's July Sales Momentum

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Innovative Web Strategies Drive
United Country’s July Sales Momentum

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Lifestyle Real Estate Firm Reports Increases Across All Segments

September 9, 2014 – (KANSAS CITY, Mo.) – United Country Real Estate reported record web traffic in July, which was reflected in company sales numbers for the same period. The nation’s leading lifestyle1 real estate firm recently announced increased activity across each of the primary lifestyle property type segments in which they specialize.

“Both our traditional real estate and auction divisions showed solid sales growth in July and year-to-date,” said Jason Cole, chief financial officer of United Country Real Estate. “Total dollar sales have increased a strong 8 percent year-to-date propelled by average selling price increases. For July, dollar sales increases of 4 percent were driven more by unit sales increases versus July 2013. Both price appreciation and unit growth underscore the increase in numbers of buyers interested in lifestyle real estate."

Land has always been a core part of United Country sales and is the fasting growing segment for the company in 2014. Year-to-date, the firm saw a 16-percent increase in the volume of land sales with farms up an impressive 67 percent for July. Farm price per acre values remain at historical highs and demand remains strong, supporting the continued notable growth. Commercial volume was up 47 percent for July and 8 percent year-to-date responding to steady improvement in the overall economy. Residential sales remain stable and the largest segment of the United Country property types representing more than 50 percent of total unit and dollar volume sales year-to-date and over 65 percent in July.

The auction real estate division, which represents nearly 20 percent of United Country’s business, also achieved continued success in July. Land sales were up 20 percent in volume and 22 percent in average sale price. Year-to-date auctions were up 21 percent in acreage sold, 15 percent in volume and 17 percent in average sale price.  The auction method of marketing has proven a successful technique for finding the highest price for many of the high demand properties United Country represents; allowing multiple buyers to determine ultimate selling prices.  In most cases, auction selling prices of properties with more than one interested buyer exceed seller’s expectations and traditional listing price estimates.

“Interest in lifestyle real estate is strong and growing,” said Mike Duffy, president of United Country Real Estate. “At United Country we have been able to deliver to this increased interest through some very innovative web strategies.  Through extensive search engine optimization (SEO) work we are helping more buyers find the properties they are searching for on the Internet. This has resulted in breaking web traffic records and realizing increases in overall volume in 2014. We believe there is a direct correlation to this increase in traffic, produced by the hard work of our in-house SEO team, increasing consumer interest in lifestyle real estate and the increased sales we have been enjoying this year.”

For more information about United Country Real Estate, call 800-999-1020 or visit their website 
at UnitedCountry.com.

1 Lifestyle real estate refers to property located in areas offering desired lifestyle activities, communities and environments that include small city, town, second home, vacation, waterfront, retirement, mountain, coastal, recreational (hunting, fishing, hiking, etc.), land, ranches, farms, horse, livestock, timberland, investment and other properties outside of urban markets.

About United Country Real Estate

United Country Real Estate – a division of the United Real Estate Group – is the leading, fully integrated network of conventional and auction real estate professionals. The company has been an innovator in lifestyle and country real estate marketing since 1925. United Country supports nearly 600 offices and 5,000 real estate professionals across four continents, with a unique, comprehensive marketing program that includes the highest ranked and largest portfolios of specialty property marketing websites, the largest real estate marketing services company, an extensive buyer database of more than 500,000 opt-in buyers and exclusive global advertising of properties.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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