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Lifestyle Real Estate Showing Strong Growth

Press Room
Lifestyle Real Estate Showing Strong Growth
United Country Realizing Record Expansion
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April 2, 2012 (KANSAS CITY, Mo.) – United Country Real Estate, the leading lifestyle real estate
company in the United States, Costa Rica, Panama and the resort areas of Mexico, realized record
growth in 2011 and is seeing the trend continue in 2012. The largest international real estate and
auction services company saw an impressive increase in sales and website visitors last year,
and received several award recognitions.

“With the increase in sales and web traffic, we believe the real estate market has moved off
the bottom of the market and is on the rise,” said Mike Duffy, president of United Country Real
Estate. “Our United Country family is realizing strong growth and the unique marketing we
offer to lifestyle property owners is achieving results.”

Lifestyle real estate refers to the types of properties found outside of major urban markets
and can include dream properties in small cities, towns and the surrounding areas. Everything from
second homes, smaller communities residential and commercial, land, ranches, farms, waterfront,
horse, hunting, golf, ski and other lifestyle categories have been the company’s
specialty since 1925.

Some 2011/2012 highlights include:

• United Country Achieved Sixth Largest Real Estate Franchise in the US
      - Based on Number of Locations, Up to Sixth from Eighth in Two Years

• United Country Real Estate ended 2011 with sales up 8% versus 2010, and January 2012
   continues to accelerate the trend with sales up 14.5% versus last year.

• UC Achieved Impressive Growth 2011 verses 2010 (YTD)
      +39% ~ Building Lot Sales
      +38% ~ Ranch Sales
      +37% ~ Farm Sales
      +18% ~ Vacant Land Sales
      +7% ~ Country Home Sales

• United Country Auction Services Achieved Massive Growth

2011 Verses 2010 (YTD)
      + 128% ~ Land Sales
      + 49% ~ Personal Property Sales
      + 43% ~ Residential Sales
      + 60% ~ Total Auction Sales Volume

• United Country Real Estate Grabs a “Top 1%” Spot in Global Franchisee Satisfaction Awards
      - Of Nearly 2,400 Global Franchise Systems of All Types Evaluated, United Country Real Estate
        Captured a Coveted “Top 1%” Ranking Placing #18 Overall.
      - Among International Real Estate Franchise Companies, United Country Real Estate Ranked
        #2 Real Estate Franchise in Nation

• United Country Real Estate named among The Land Report magazine’s “Best Brokerages”
   in its Spring 2012 issue.

• United Country Real Estate Honored as 2011 Military Friendly Franchise by G.I. Jobs

• The Land Report named United Country Auction Services the largest nationwide land auction
   company in their “America's Top 30 Auction Houses.”

• www.UnitedCountry.com stats:
      - In the history of United Country January 2012 web traffic was the highest in all categories
         including: total visitors, unique visitors and page views exceeding previous records set at
         the peak of the real estate market.
      - Unique visitors (Unitedcountry.com, one of 3,000 owned sites) 527,033 (nearly 3,000,000
         for all United Country websites) – previous record was 440,939 (Feb ’08) – 19.7% increase
         over record.
      - Visitors per Month 1,257,729 (United country.com, one of 3,000 owned sites) – previous
         record was 1,121,871 (Mar ’08) – 12.1% increase over record.
      - Compared to 2010 and 2011 traffic averages, January was up 35% and 40% respectively.

• The activity at the United Country Facebook page in 2011 increased over 100% over 2010,
   and we achieved a 900% increase in post views.

• United Country Marketing Services Vice President Named 2012 Rising Star
      - KC Business Magazine Honors Kevin Oldham as Top Kansas City Leader

To find out how to sell your property, buy your dream property or join the United Country family
as a franchise owner, real estate agent or auctioneer, visit www.unitedcountry.com or call us
at 800-999-1020.

About United Country

United Country Real Estate is the largest fully integrated network of conventional and auction
real estate professionals in the United States. The company has been an innovator in real estate
marketing since 1925. United Country supports nearly 550 offices across the U.S., Costa Rica,
Panama and resort areas of Mexico, with a unique, comprehensive marketing program that includes
one of the largest portfolios of property marketing websites (more than 3,000 separate sites and
traffic of approximately 3 million visitors per month), multiple United Country real estate catalogs with
national distribution , an extensive buyer database and national advertising of local properties that
reaches more than 90 million homes per week. United Country has recently been recognized by
Franchise Business Review, AllBusiness.com, The Land Report, Entrepreneur and The Wall
Street Journal as one of the top U.S. real estate companies.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
All materials contained as part of United Country's website cannot be broadcast, duplicated,
edited, manipulated or published without permission.

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