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Rural Real Estate Outpaces Market In July

Press Room
Rural Real Estate Outpaces Market In July
United Country Real Estate’s Reports Triple-Digit Increases in Ranch Segment
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August 3, 2012 – (KANSAS CITY, Mo.) – United Country Real Estate, the nation’s largest seller of non-urban, lifestyle real estate nationwide, reported a dramatic increase in sales volume for the month of
July over 2011 numbers. Ranch land was of particular notice with triple-digit growth.

According to Jason Cole, chief financial officer of United Country Real Estate, ranch properties posted a year-to-date increase of 240 percent in July, and overall land sales showed an increase of 83 percent. The month’s residential property also showed signs of continued improvement with a year-to-date sales volume increase of 14 percent, with much of it selling outside of metropolitan areas – country homes
sales increased 35 percent.

“United Country’s July results were impressive both against plan and verses a year ago,” said Cole. “Pending sales for July were up 30 percent, which means August should be a great month as well.”

Land sales were strong across the country for United Country offices, with the Western region showing significant activity acceleration with a 280-percent rise in farm sales volumes and a 480-percent rise
in ranch sales. Reflecting the nation’s increase in building activity, United Country’s Northeast region
posted an incredible 948-percent sales volume increase and 165 percent in the South for vacant
land in July year-to-date.

The rise in land sales is refreshing news for many sellers, who have taken advantage of the high
demand for prime land by bringing their properties to the market using both conventional and auction sales. Through United Country’s website, www.unitedcountry.com, buyers are able to search thousands of listings for both traditional real estate for sale and auctions across the nation based on specific property details, as well as desired location and price.

About United Country

United Country Real Estate is the largest fully integrated network of conventional and auction real
estate professionals in the United States and Central America. The company has been an innovator in
real estate marketing since 1925. United Country supports nearly 550 offices across the U.S., Costa
Rica, Panama and resort areas of Mexico, with a unique, comprehensive marketing program that includes one of the largest portfolios of property marketing websites (more than 3,000 separate sites and traffic of approximately 3 million visitors per month), multiple United Country real estate catalogs with national distribution , an extensive buyer database and national advertising of local properties that reaches more than 90 million homes per week. United Country has recently been recognized by Franchise Business Review, AllBusiness.com, The Land Report, Entrepreneur and The Wall Street Journal as one of
the top U.S. real estate companies.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
All materials contained as part of United Country's website cannot be broadcast, duplicated,
edited, manipulated or published without permission.

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