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United Country Auction Services Launches National Auction Designation Program

Press Room

United Country Auction Services Launches
National Auction Designation Program

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Industry-leading auction organization introduces new master auctioneer
designation course during three-day education event

May 29, 2014 (KANSAS CITY, Mo.) –– United Country Auction Services (UCAS), the nation’s largest integrated organization of auctioneers and real estate professionals, held its annual auctioneer conference on May 19-21 and launched its new United Country Master Auctioneer (UCMA) Designation Program. As the nation’s first auctioneer designation program offered by an international real estate franchise company, the course is tailored to advance the capabilities, proficiencies and knowledge of experienced auctioneers to improve their auction business performance and the consistent professionalism of the services delivered to clients.

More than 100 auctioneers and attendees from across the nation participated in the educational opportunities, including the chance to network with and learn from successful United Country top performing auctioneers and internationally recognized industry and subject matter experts. The sessions covered topics critical to successful auctioneers including state-of-the-art social media and search engine optimization, advanced business valuation theory and application, contract law, current trends in auction technology, best practices in professional bid calling, securing and managing strategic accounts, emerging market trends and property valuation. “The best, cutting-edge, forward thinking education I have received in my entire [25] year real estate auction career,” said Bill Eberhardt, United Country – National Realty & Auction. “United Country Auction Services develops courses like the UCMA to ensure we continue to be the leader in the auction industry.”

Attendees also heard from internationally recognized sales expert Sam Richter, who presented core materials from his Know More! sales training and business development book and program. Richter is best known for his knowledge of sales intelligence and online reputation management. His award-winning experience includes building innovative programs for startup companies and some of the world’s largest brands. The Know More! program aimed to help UCAS make better online business connections, increase sales leads and improve business relationships.

“United Country Auction Services is heavily invested in its auctioneers and brokers, and we are incredibly excited to introduce the new Master Auctioneer Designation Program to our team,” said Mike Jones, president, United Country Auction Services. “Our goal is to equip our auctioneers with the resources and support they need for a successful career. This new program is an ideal opportunity to not only learn from the best, but also how to distinguish themselves in the auction and real estate industries.”

United Country Auction Services aids its international network of auctioneers and real estate brokers through the provision of marketing, technology, education, branding and affiliate services support necessary to excel. To learn more United Country Auction Services and opportunities available with the company, please visit: http://www.ucauctionservices.com/.

About United Country Auction Services

United Country Auction Services is a division of United Country Real Estate, the largest fully integrated network of conventional and auction real estate professionals in the United States and Latin America. The company has been an innovator in real estate marketing since 1925. United Country supports nearly 500 offices and 4,000 real estate professionals across the U.S., Costa Rica, Panama and resort areas of Mexico, with a unique, comprehensive marketing program that includes: one of the largest portfolios of property marketing websites (more than 3,000 separate sites and traffic of approximately 3 million visitors per month), multiple United Country real estate catalogs with national distribution, the largest real estate marketing services company serving non-urban markets, an extensive buyer database of nearly 400,000 opt in buyers and national advertising of local properties that reaches more than 90 million homes per week. United Real Estate, United’s urban brand currently operates in an additional 17 major markets across the United States with over 1,000 real estate professionals. United Country has recently been recognized by Franchise Business Review, AllBusiness.com, The Land Report, Entrepreneur and The Wall Street Journal as one of the top U.S. real estate companies.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Angela Smith, Public Relations & Social Media Manager
Phone: 816.620.6241 or Email: asmith@unitedcountry.com
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