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 United Country Celebrates 80th Anniversary of First National Real Estate Catalog

Press Room

United Country Real Estate Celebrates 80th
Anniversary of First National Real Estate Catalog

July 28, 2008 (Kansas City, Mo.) – In 1925, Roscoe Chamberlain founded
United Farm Agency with the mission of providing city dwellers a ‘roadmap to the country.’ As a means of introducing country real estate for sale to potential city buyers in an age when travel was the only option for research, he created the nation’s first-ever real estate catalog to showcase these dream country properties. That original 1928 edition of the United Farm Agency catalog is currently housed in the Smithsonian Institute. 


The company, today known as United Country Real Estate, continues the legacy of the United Farm catalog, which has remained in continuous publication since 1928. This year, the company celebrates the 80th anniversary of the famous catalog. To commemorate the occasion, United Country has recreated the original 1928 issue.

“Flipping through the 1928 edition, you get a glimpse into the days when $1,500 could buy you 180 acres in rural Arkansas, two cows, 30 hens and a sow – tools and hay included. While many things have changed since those days, the lure of small-town America  is alive and well, and United Country continues helping people realize the freedom of owning a piece of the American dream,” said Dan Duffy, chief executive officer of United Country.

Building on the company’s longstanding reputation as a real estate marketing innovator, the company has recently introduced a new series of magalog publications including American Treasures (featuring vintage and historical properties from coast to coast), Mountain (a selection of properties located in the mountains, hills and bluffs of America), Coastal & Waterfront (properties on or near the coast, rivers or lakes) and Premier Properties (showcasing prestigious country properties across the nation).

Journalists can request complimentary copies of United Country publications by phone at 800-444-5044 ext. 224 or e-mail at kbarcus@unitedcountry.com.

United Country Real Estate

United Country Real Estate is the only national real estate franchise system specializing in properties in and around the small cities and towns of America. Based in Kansas City, Mo., the company has been an innovator in rural real estate marketing since 1925. United Country supports nearly 700 offices nationwide with a unique, comprehensive marketing program that includes the leading website in the rural real estate market (www.unitedcountry.com), proprietary real estate catalogs, an extensive buyer database and national advertising of properties to over 90 million homes a week. United Country has been named as a Top 25 Franchise by the Wall Street Journal and among Entrepreneur Magazine's Franchise 500®. In January 2007, the company introduced United Country Auction Services, becoming the nation's largest integrated network of traditional real estate agents and real estate auctioneers.

2820 NW Barry Road, Kansas City, MO 64154
816-420-6200  www.unitedcountry.com

Members of the media needing information on United Country or our marketplace, contact
Kyla Barcus, Public Relations Department - kbarcus@unitedcountry.com

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