Beautiful Lakefront Home on Lake Arbutus, WI

Josh Genz

Broker/Owner

With over a decade of experience, Josh Genz is a trusted real estate broker dedicated to helping families in Wisconsin, Minnesota and Iowa achieve their property dreams. Serving as the broker and co-owner of United Country Midwest Lifestyle Properties, Josh leads a team that operates across seven states, specializing in rural homes, recreational land, and lifestyle properties. His commitment to matching families with the perfect property has made him a respected figure in the real estate community.

Josh served as the President of the La Crosse Area Realtors Association 2023-2024 and still serves on the executive board as past president today, where he plays a vital role in protecting the interests of both agents and homeowners. His ability to provide sound advice and thoughtful leadership has strengthened the local real estate industry and fostered a local community-focused approach to property transactions.

When Josh isn’t helping clients buy or sell properties, he is an avid outdoorsman who embraces life with enthusiasm and adventure. Whether it’s hiking, hunting, or fishing, you’ll often find Josh exploring nature with his wife, Rachel, and their three children. Their family adventures are as diverse as the properties Josh works with – spanning from the mountains of Alaska to the shores of Jamaica, and everywhere in between.

A dedicated community member, Josh gives back as the acting hockey coach for the Onalaska & Holmen Tornado Youth Hockey team, sharing his passion for the sport on the same rink where he grew up. His ability to mentor young players while balancing business, family, and outdoor pursuits showcases his integrity, leadership, and commitment to building meaningful relationships both on and off the ice.

For Josh Genz, real estate is about more than just transactions—it’s about building community connections, creating opportunities, and helping families establish their own stories in the heart of the Midwest.